As the head of strategy at Lintas (now Mullen Lowe) where he worked on communication, strategy and research for companies such as Unilever, Johnson & Johnson, Cadbury, Philips, and Britannia among others. His focus was on consumer insights, long term brand building and advertising communications.
Arun also helped set up a stock market portal as business head which transited to a content technology company.
He has been an industry representative at CII and Marketing & Advertising Industry Associations.
Arun is a promoter and co-founder of Realtime Taxsutra Services – a tax intelligence platform, and Hyperstate Tech – a tech service platform.
He was a Non-Executive Director at Mitra.org a not-for-profit organisation that enables people to bring skills and expertise to the rural and social development sector in India through volunteers and paid professionals.
He works closely with Education Institutions and their incubation centres. He is currently a visiting faculty at IIT BHU and Banasthali Vidyapith. He was a visiting faculty at Jamnalal Bajaj Institute of Management Studies and mentor at Centre for Incubation Innovation and Entrepreneurship at IIM Ahmedabad.
Arun is an alumnus of Indian Institute of Technology, BHU and Indian Institute of Management, Ahmedabad.